FitnessNZ is proud to release the first every comprehensive research
into retention in New Zealand.
The data involved over 50,000 individuals, and 50+ facilities, and was
collected by FitnessNZ, and analysed by recognised expert in retention
data analysis, Dr Melvyn Hillsdon, from Bristol University.
Those that took part in the research should have relived their copy of
the results, and long with a break down of their individual club's
data. Those that did not take part may purchase the results (a
comprehensive 24 page report).
The report analyses factors that effect
retention, including gender, age, contractual term joined for. The
report shows retention over a 36 month period for the 50,000+
individuals involved, making comment on the factors that influence
longer term retention.